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HOT HERB TRENDS

Rocolla (Diplotaxis brassicaceae)

Is the American pallet too bland for the spicy European version of arugula?
Rocolla, a close relative of arugula (Eruca veriscaria)) and a member of the mustard family, packs a distinct spicy, buttery, peppery bite. Arugula, and all of its varieties, originated in the Mediterranean region near what is today the country of Italy. The ancient Romans ate it for good luck as well as using it as an aphrodisiac. Is this why rocolla has taken off like wildfire all across Europe? 

Over the last five years, rocolla has gone from being rarely seen in Europe to one of the staple salad greens all across the continent. Today, the name rocolla is well known in Europe. Suppliers struggle to grow enough for the unbelievable demand. But here in the USA, rocolla generally only appears on menus in restaurants.

The average American consumer has no idea of its existence. This brings us to the question, would American consumers like rocolla? The question is important because many wonder if the American pallet is too bland for the more peppery and spicy “cousin” to arugula. One could also surmise that the powerful salad growers are maintaining control of the industry by only offering the bland counterpart. This question becomes particularly pertinent when you consider the fact that rocolla is a better traveler, has a longer shelf life, and is just as easy to grow as arugula. Additionally, nutritionally speaking, rocolla is higher in iron, calcium, and vitamins A & C than its American counterpart.

Due to its more intense flavor, superior shipping and packing quality, and higher nutritional values, rocolla is known throughout Europe while it is almost non-existent in the United States. Until the rest of U.S. growers and consumers catch on, if you see rocolla on a menu, in your favorite produce aisle, or at your local farmers’ market, try it. You may be surprised by the vibrancy of its flavor – a much more exciting taste than its close cousin, arugula.